Advertising is a form of communication used to persuade an audience (viewers, readers or listeners) to take some action in connection with a product, idea, or service. The purpose of these ads are delivered direct behavior toward a commercial offering konsument or persuade someone of doing something (such as political advertising / non-commercial public service).
Commercial advertisers often seek to generate increased consumption of their products or services through a "branding," which involves the repetition of an image or product name in an attempt to associate certain qualities with the brand in the minds of consumers. Commercial cigarette advertisers who spend money to advertise goods other than consumer products or services, including political parties, interest groups, religious organizations and government agencies. Nonprofit organizations can rely on free modes of persuasion, such as public service announcements.
Impersonal communication channels to convey the message without making contact or personal interaction. But it is done through the media, atmosphere, and events. Non-personal communication from the sponsor is identified using the mass media. to persuade the audience. Atmosphere is "packed environment" that creates or strengthens a tendency buyers to purchase the product. Thus, the legal consultant's office is decorated with oriental rugs and furniture from wood to communicate the "establishment" and "success". The event is an event designed to communicate specific messages to targeted customers. Public relations department held a press conference, the inauguration party, and sponsoring sports events to achieve specific communication effects on the target audience. The media consisted of print media (newspapers, magazines, direct mail), broadcast media (radio, television), electronic media (audiotapes, videotapes, videodisk, CD-ROM), and display media (billboards, advertising signs, posters) .
Source :http://id.wikipedia.org/wiki/Sejarah_periklanan